PMC takes to the road

Monday, 21 May 2018 9:03 am

The Percussion Marketing Council (PMC) will take drumming promotion to the streets again this US summer, calling on retailers to get behind the Vans Warped Tour.

The initiative is aimed at promoting the excitement and benefits of drums and drumming to the thousands of attendees that gather at each tour city. It includes a ‘first free drum lessons’ offer which has exceeded 850 lessons per summer tour.

“This is a tremendous opportunity for any percussion retailer to grow their customer base," says Billy Cuthrell, Percussion Marketing Council’s Vans Warped tour lesson lab program director. “We have been collaborating with the Vans Warped Tours for over six years and encourage any educational-minded music retailer to host a PMC First-Free Drum Lesson Tent operation within their regional market.”

 The dates and venues are all posted on as 2018 marks the Vans Warped Tour's final cross-country run.

The partnership between the PMC and Vans Warped Tour is founded on the PMC’s non-profit status, bringing an educational element to the summer concerts, while offering local participating drum retailers the opportunity to connect with the energised youth market to create new players and customers.

Cuthrell says: “There’s plenty of cities and dates on the Vans Warped Tour schedule still available and retailers should check for current 2018 US tour dates."

Our picture shows the Cascio Music tent with electronic drum kits in Milwaukee, Wisconsin.