You’ll get a kick out of this

When it comes to drumming, you can be excused for confusing soul with sole. That’s because sports shoe brand Puma has teamed up with its ad agency, EP+Co, to build an e-drum kit with triggers built into sneakers.

The RS-X MTV sneaker kit consists of 12 shoes with triggers built into the soles.

The agency wanted to re-imagine sneakers by bringing together music, fashion and technology.

In its write-up on the project, the ad agency stressed that the drum kit was built “100% in-house, from engineering and fabrication, creative technology and build to capturing content and experiential activation”.

Of course, most readers will understand that it’s not rocket science fitting a piezo and jack to any object, but all will agree that this project was elegantly executed.

After the launch, the kit went back to EP+Co’s offices, although it was expected to finally end up at Puma head office.

To see the “soles with soul” in action, click here.