Alesis and Zildjian strike strategic partnership
Alesis Drums and Zildjian have announced a strategic partnership that will bring authentic Zildjian cymbal sounds to Alesis electronic drums, BFD software and other inMusic products. The alliance pairs one of the world’s oldest and most recognisable cymbal manufacturers with one of the biggest names in electronic percussion, promising drummers access to detailed samples recorded from Zildjian’s exclusive Artist Vault. The partnership also has a personal dimension. Alesis Director of Marketing Michael Weber spent seven years at Zildjian before joining inMusic earlier this year. In a LinkedIn post marking the announcement, Weber described the launch as a “full-circle moment”, revealing that his first major project at Alesis was helping bring the partnership to life. He said he was “proud of […]