Roland Corporation has officially opened the new Roland Store in the heart of London’s iconic Denmark Street.
The electronic instrument giant says the new store is “part of the continued effort to provide unique in-store experiences globally”.
The store has an extensive collection of electronic drums alongside Roland’s keyboard and Boss pedal lines.
Customers can pre-book demonstrations via Roland’s Demo-On-Demand service.
Highly trained Roland product specialists, who are musicians and gear experts in their own right, are on hand to help visitors.
Roland plans to replicate this format in all future Roland Stores in the years to come.
“With this new store in London, we are able to deliver an innovative retail experience that not only allows us to provide our products and offerings to customers directly for the first time, but also allows us to engage with musicians in a unique way,” says Roland CEO Gordon Raison. “We’re excited to deepen our relationship with the musicians who love and use our products and look forward to expanding this experience to Roland customers in Japan and beyond in the foreseeable future.”