Roland to open store in Tokyo

Roland Corporation will open a retail outlet in Japan, Roland Store Tokyo, in October.

This follows the opening of the music giant’s first “immersive retail space” in London last year.

The three-story Roland Store Tokyo will be stocked with Roland’s latest electronic musical instruments and staffed by knowledgeable and experienced Roland product specialists.

The first floor will showcase a variety of synthesizers, digital wind instruments, Roland Cloud and DJ-related products, instrument accessories, Roland apparel and more.

The second floor will offer a more relaxed atmosphere, with an assortment of Roland’s digital pianos, while the basement level will include a mix of Roland V-Drums kits and BOSS brand products.

Located in bustling Harajuku, a trendy scene for fashion, art, music and dining, the Roland Store Tokyo is situated in a popular spot for tourists from Japan and around the world.

“Roland was born in Japan, and for more than 50 years we have had a succession of groundbreaking products that have revolutionised the music scene, attracting musicians and music lovers from around the world,” says Gordon Raison, CEO and representative director of Roland Corporation. “The purpose of opening Roland Store Tokyo is to give the visitors a genuine experience of connecting with our products and culture in an intimate environment. By opening our store in Harajuku, a centre of music, fashion, art, and fun subcultures, we hope to deliver our vision to as many music lovers as possible, further promoting creativity across our customers.”